Social Media Marketing

Social Media Marketing (SMM) The impact of Social Media Marketing in Brand Management Works for both B2B & B2C businessesrn Most effective channel to connect with audience Customers rely on Social Media to discover, research and educate about a brand before engaging with the organisation Brands should weave social elements into every aspect of Marketing to engage more audience, ultimately leading them to become a customer and also influence their kith and kin Endless opportunities to build brand, drive demand and engage buyers Some Facts: 60% smartphone usage & 40% desktop usage icon-circle 47% internet users are on Facebook icon-circle 88% of product purchase are pinterest pinned icon-circle 10% of TV commercials are shared on social media icon-circle