SRAM Enters LATAM Market with Big Investments in Argentina, Peru, and Chile
Date :- November 12, 2024
In a strategic move to expand its global footprint, SRAM & MRAM Group has officially entered the Latin American (LATAM) market, marking its first major investments in Argentina, Peru, and Chile. This move highlights the group's commitment to fostering growth in emerging markets and further solidifies its presence across five continents.
The Group's investments in LATAM span across various sectors, including infrastructure development, technology, and manufacturing. SRAM’s entry into the region aims to bolster local economies by creating job opportunities, fostering innovation, and supporting the growth of small and medium-sized enterprises (SMEs). In particular, the company plans to focus on establishing sustainable business models and fostering long-term partnerships with local organizations.
Dr. Sailesh Lachu Hiranandani, Chairman of SRAM & MRAM Group, expressed his enthusiasm about the expansion into LATAM during a press conference held in Lima, Peru. “This is an exciting new chapter for SRAM & MRAM Group. Our investments in Argentina, Peru, and Chile are designed to fuel innovation, drive economic growth, and create value for local businesses and communities. We are confident that our contributions will have a lasting positive impact on the region.”
In Argentina, SRAM plans to develop state-of-the-art manufacturing facilities that will produce cutting-edge technologies tailored to the needs of the LATAM market. In Peru, the company will focus on technology-driven solutions aimed at improving the region's digital infrastructure. Meanwhile, in Chile, SRAM will concentrate on sustainable projects that align with the country’s renewable energy initiatives, enhancing the local energy sector’s efficiency and environmental sustainability.
The investments in LATAM are part of SRAM’s broader strategy to become a key player in the global market. With a proven track record of success across Asia, Europe, and the Middle East, SRAM is well-positioned to bring its expertise and technological innovations to the fast-growing Latin American region.
The move has been welcomed by local governments and businesses, with both Argentina’s and Chile’s economic ministers praising the investment as a significant step towards regional economic development. “We are thrilled to see SRAM’s commitment to our country,” said Argentina's Minister of Economic Development. "Their investments will create jobs, drive innovation, and enhance our global competitiveness.”
SRAM & MRAM Group’s expansion into LATAM marks a new milestone in the company’s vision to diversify its operations globally while contributing positively to the economies it operates within. As the company continues to scale its investments across the region, it is expected to foster economic prosperity, technological advancement, and sustainable development in Argentina, Peru, Chile, and beyond.
