SMS Marketing

SMS (Short Message Service) Marketing is a technique that uses permission-based text messaging to spread promotional messages.In other words, it is personalized and effective way of direct marketing. Offers a wide reach to majority of population still accessing basic phone services. A key aspect concerning SMSis that almost 100% of all gadgets available are SMS empowered, making it the mobile channel that offers the most extensive reach possible. The goal of SMS marketing is to build a database of subscribers and increase customer loyalty.

As per a study conducted by Forbes, at least 60% of consumers prefer SMS marketing over email marketing and push-notification services.

Both B2B and B2C utilize SMS marketing services to

  • Customer Loyalty
  • Name Recognition
  • Builds Brand Awareness
  • Builds Customer Database
  • Creates Brand-Customer Relationships
  • Instant gratification
  • Drives Sales
  • Increased Revenue
  • Fast & Easy
  • Inexpensive Marketing

Few metrics to track while executing an SMS Campaign

  • Subscriber Growth
  • Subscriber Churn Rate
  • Cross Channel Engagement (by keyword)
  • Redemption Rate
  • Cost Per Redeeming Subscriber
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