SMS (Short Message Service) Marketing is a technique that uses permission-based text messaging to spread promotional messages.In other words, it is personalized and effective way of direct marketing. Offers a wide reach to majority of population still accessing basic phone services. A key aspect concerning SMSis that almost 100% of all gadgets available are SMS empowered, making it the mobile channel that offers the most extensive reach possible. The goal of SMS marketing is to build a database of subscribers and increase customer loyalty.
As per a study conducted by Forbes, at least 60% of consumers prefer SMS marketing over email marketing and push-notification services.