Social Media Marketing (SMM)

The impact of Social Media Marketing in Brand Management

  • Works for both B2B & B2C businesses
  • Most effective channel to connect with audience
  • Customers rely on Social Media to discover, research and educate about a brand before engaging with the organisation
  • Brands should weave social elements into every aspect of Marketing to engage more audience, ultimately leading them to become a customer and also influence their kith and kin
  • Endless opportunities to build brand, drive demand and engage buyers
  • Some Facts:
  • 60% smartphone usage & 40% desktop usage
  • 47% internet users are on Facebook
  • 88% of product purchase are pinterest pinned
  • 10% of TV commercials are shared on social media
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