The impact of Social Media Marketing in Brand Management

• Works for both B2B & B2C businesses
• Most effective channel to connect with audience
• Customers rely on Social Media to discover, research and educate about a brand before engaging with the organisation
• Brands should weave social elements into every aspect of Marketing to engage more audience, ultimately leading them to become a customer and also influence their kith and kin
• Endless opportunities to build brand, drive demand and engage buyers
• Some Facts:
• 60% smartphone usage & 40% desktop usage
• 47% internet users are on Facebook
• 88% of product purchase are pinterest pinned
• 10% of TV commercials are shared on social media