Organic digital marketing focuses on optimizing organic listings.SEO AD’s focus on anything that’s paid such as PPC, Affiliate marketing etc. Traffic from organic SEO is free while PPC traffic has a cost for each click. To meet the demands of today’s search landscape, our digital marketing strategists consider SEO and PPC as a unified silo, complementing each other. Together SEO and PPC earns higher visibility on the search engine results page or SERP. The key to a successful Ad marketing lies in
User Traffic: AD Marketing builds fast traffic, SEO long term traffic
Faster Results: Optimized post-click experience
ROI centric: Easier to calculate ROI of PPC, Adwords, AdSense etc
Keyword Source Analysis: Aggregate &focus on organic and paid keywords.
Cost Effective: Strategic organic keywords reduce the cost of PPC
Ad management: Track live marketing trends and budget
Data Analytics: Unified data points of both PPC and organic keywords performance
