Organic digital marketing focuses on optimizing organic listings.SEO AD’s focus on anything that’s paid such as PPC, Affiliate marketing etc. Traffic from organic SEO is free while PPC traffic has a cost for each click. To meet the demands of today’s search landscape, our digital marketing strategists consider SEO and PPC as a unified silo, complementing each other. Together SEO and PPC earns higher visibility on the search engine results page or SERP. The key to a successful Ad marketing lies in

• User Traffic: AD Marketing builds fast traffic, SEO long term traffic

• Faster Results: Optimized post-click experience

• ROI centric: Easier to calculate ROI of PPC, Adwords, AdSense etc

• Keyword Source Analysis: Aggregate &focus on organic and paid keywords.

• Cost Effective: Strategic organic keywords reduce the cost of PPC

• Ad management: Track live marketing trends and budget

• Data Analytics: Unified data points of both PPC and organic keywords performance