India’s maiden launch of eco-friendly automotive manufacturing facility with SRAM & MRAM Group & CSEPEL Holding NYRT, Hungary

Himachal Pradesh Government_E-Bus _Agreement (5)

India’s maiden launch of eco-friendly automotive manufacturing facility with SRAM & MRAM Group & CSEPEL Holding NYRT, Hungary

SRAM & MRAM Group has signed an agreement with the Himachal Pradesh Government for setting up a manufacturing unit for EV Buses in association with CSEPEL Holdings NYRT, Hungary. This event marks the first of its kind e-vehicle manufacturing division in India,  standing proof of the steady and fast development of the nation’s technology aligned with eco-friendly principles.

The duly signatories of the MOU Agreement were the Chief Minister of Himachal Pradesh Mr. Jay Ram Thakur and SRAM & MRAM Director Mr. Shailesh Vats. The historic event took place In presence of Hon. Prime Minister during Investors meet at Dharamsala, Himachal Pradesh. SRAM & MRAM Group, a UK based MNC, has signed and exchanged the MOU for launching e-buses, assemble/manufacturing in the state of Himachal Pradesh.

CSEPEL Holding Nyrt, Hungary, is bringing in the necessary investments required viz. human, financial and technical resources to setup the assembling unit. SRAM & MRAM Group Chairman Dr. Sailesh Lachu Hiranandani along with Vice-Chairman of the consortium Mr. Kalaichelvan, a veteran in the field of automotive ancillaries and owner of multiple IPR’s in the fields of automotive motors have come together in this association with Mr. Harpreet Bhakshi, Managing Director, ELPRO. The trio has pledged comprehensive resources required for the R&D, financial, human and technical for the next 10 years to ensure the success of this project.

Mr. Shailesh Vats, Director of SRAM & MRAM Group, met the press members after the MOU signing to share his views of corporates foraying into the EV transport market, developing affordable technologies for all countries and their respective economies helping the local population with employment opportunities and better economic progress.


The giant strides of 1008 Names of Shiva Association, promoting Sanatana Dharma at the 5th Dham Yatra 2019, Siem Reap, Cambodia


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5th Dham Yatra 2019 is progressing steady as the organizers, 1008 Names of Shiva Association, announced their maiden annual event on November 28th to Dec 3rd 2019. The celebration mark’s the first year anniversary of the official stone laying ceremony in Siem Reap, Cambodia.
The weeklong event is held in the presence of Mr. Indresh Kumar, Leader of Rashtriya Swayamsevak Sangh (RSS), who laid the foundation stone of the 5th Dham along with noted dignitaries viz., Shri Guruji Kumaran Swamiji, Trustee of 1008 Names of Shiva Association. The 1008 Names of Shiva Association, is a CSR initiative, conceived by Mr. Sailesh Lachu Hiranandani, social activist & Chairman of SRAM & MRAM Group, a leading UK based Information Technology company.
The 7 day event is also seeing abundance of support from sponsors from across the world, worthy mentions are indeed the need of the occasion.
Mr. Ramu Kalanjiam Venkataraman, promoter of Om Lakshmi Bhavan for provide free meals to every person visiting the 5th Dham.
Dr.Radhakrishnan, Chairman, Buy Happy Marketing LLP, scientist, researcher, and technocrat has invested in 25 acres of land near the 5th Dham site for future development.
Mr.Nitin Gupta, Chairman, COSMOTECH Solutions, and his team of architects Makarand Gadgil and Associates are leading the on-the-ground execution of the event.
Mr.Rahul Shah, Master Tour Organisers the official travel partner is offering round the clock travel service to people across the globe.
Sethia Builders, North India, is sponsoring 35 rooms and 50 air tickets for the pilgrims to the 5th Dham.

The event is an amalgamation of efforts to rejuvenate the Cambodian tourism industry along with the spiritual ties between India & Cambodia. To know more about the 5th Dham Yatra 2019, visit

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Offering the highest order of respect and reception to Mr. Kadambur Raju, honorable Tamilnadu Information Minister, on his arrival to Malaysia, is team lead by Mr. Sirajudeen the Lisoning Director of SRAM & MRAM group.

The occasion marked the beginning of a series of high-level meetings and discussions of futuristic technologies and its impact on the betterment for the governing bodies of Tamilnadu, India and Malaysia as well. The event witnessed healthy interactions between leaders, thinktank’s and technology giants who are launching new-age services and products in Malaysia. The ideas shared during the greet and meet of Hon’ble Kadambur Raju was organized and executed immaculately by Mr. Sirajudeen himself.

Mr. Sailesh Lachu Hiranandani, Chairman of SRAM & MRAM Group, for the last two decades has been investing time and effort in launching technology products and services that are ideated and developed the group’s technology wing. His out of the box thinking comes by practising the principle of Sanatana Dharma, which is also the base of the 5th Dham Yatra 2019 being held in SiemReap Cambodia. His interests in making the global community unite with feasible technology products and services were recently recognized and awarded by the Malaysia’s Prestigious Industry Awards 2019.
Following his footsteps, Mr. Sirajudeen has been tirelessly globetrotting and bringing in promising liaisoning opportunities for the governing bodies of countries of Cambodia, Malaysia and India.


SRAM & MRAM Group’s new feather in the cap from Malaysia Prestigious Industry Awards 2019

SRAM & MRAM Group has been recognized and appreciated by the internationally respected Jury and Judges of the Malaysia Prestigious Industry Awards 2019. The institution has been trailblazing in identifying influential industry reforming organizations and its leaders across the globe for their active contributions to technology driver products and services in Malaysia. The event was brimming full with the positive vibes of the Jury and Judges, organizers and the awardees.

Mr. Sailesh Lachu Hiranandani, Chairman of SRAM & MRAM Technologies and Resources Limited, was chosen unanimously as the recipient of ‘Prestigious Leader in Technology Industry’ on the 8th November 2019 in a grand event hosted by the Malaysia Prestigious Industry Awards. On this occasion Mr. Rajan Thomas, Financial Director of SRAM & MRAM Group, recieved the award on behalf of Mr. Sailesh followed by a speech that recieved applauds from all the other industry leaders present during the event. The speech delivered on behalf of the entire team, friends and family of SRAM & MRAM Group shared gratitude for the recognition of numerous futuristic contributions in the fields of Information and Technology, Mining, Agriculture in the Malaysian Economy. Quoting Dr.Sailesh Lachu Hiranandani, Mr. Rajan further added that the SRAM & MRAM group is trying its best to provide technological advancements and bringing them to Malaysia and thus help create a technology superpower in Malaysia.

The event was filled with an aura of absolute greatness and inspiration to achieve more for the better of the global community and its citizens. The event and its glorious dias has witnessed many industry giants accept awards for their contributions to the growth of their respective businesses in Malaysia and thus contributing their might to the growth of the Malaysian economy. SRAM & MRAM has been making giant strides in the fields of Information Technology, e-hailing solutions with the launch of HEYYCAB & HEYYPICK for both human and freight logistics management in association with Continental CABS owner Dato Kamal, cyber security solutions, business specific solutions, block chain, payment gateways and various bespoke solutions. The group is exploring new technology, products, services and business venues to sustain its name in the highly competitive Malaysian IT landscape.

The award and its seal of recognition comes just few weeks ahead of the 5th Dham Yatra 2019 hosted by Mr. Sailesh Lachu Hiranandani. The event has recieved blessings from Mr. Indresh Kumar (RSS Veteran & Member) and Dharm Guru Shree Gurujee Kumaran Swami. The 5th Dham yatra 2019 is a 7 day celebration of Sanatana Dharma, wellbeing of all lives attained by self consciousness. The organizer, 1008 Names of Shivas Organisation, has a team of regional hosts across Cambodia, Thailand and India working rigorously on the promotions and itineraries of the 5th Dham Yatra 2019.


SRAM & MRAM Group Inks Historic Agreement with Csepel Holding Nyrt

UK based global conglomerate SRAM & MRAM Group today signed an historic association with Csepel Holding Nyrt, Hungary to become the world’s largest bus manufacturing conglomerate. This agreement would enable both the industrial giants to synergise their strengths and help produce smart and cheap buses in the EV segment. With Csepel and SRAM signing multiple agreements with various governments across the globe to produce and operate buses on BOOT model, the future looks strong and bright for the Joint Venture. The initiative would help developing economies to utilise the expertise of the conglomerate to ensure they are enable to use the BOOT business model of the cash rich conglomerate and march towards the green revolution.

SRAM & Csepel have decided to march ahead on their path to empower the developing world with green energy technologies. All the buses will be provided free of cost to the vendors including governments. Csepel & SRAM would be appointing ELPRO Automobiles Pvt. Ltd., India, to manage all the maintenance related work and providing charging stations across India. ELPRO by itself has been an auto ancillary company working towards developing world with green energy technologies and has initiated talks with the Republic of Myanmar, Republic of India and the Kingdom of Cambodia to strengthen their public transport systems by introducing 2000 new EV buses free of cost. The joint venture partners will generate all the necessary financial and man power resources to finance the entire project from scratch and is launching 200 fully ready 33 seater buses within a period of 2 years from the date of the proposed agreements with various governments and corporates.

Csepel Holding Nyrt, Hungary, will bring in the necessary investments required viz.human, financial and technical resources to setup multiple assembling units in Asia across different countries viz. India, Myanmar, Cambodia and other Asian countries within the next 5 years. Group Chairman Dr. Sailesh Lachu Hiranandani along with Vice-Chairman of the consortium Mr. Kalaichelvan, a veteran in the field of automotive ancillaries and owner of multiple IPR’s in the fields of automotive motors have together in association with Mr. Harpreet Bhakshi, Managing Director, ELPRO have pledged comprehensive resources including financial, human and technical for the next 10 years to ensure the success of this project.

Mr. Kalaichelvan, Director, Csepel Holding Nyrt is a veteran industrialist has brought in the entire Hungarian automotive manufacturers under one roof and has been at the forefront of creating green initiatives along with European Corridor and has signed multiple agreements with both the Hungarian Government and Hungarian automotive associates to spread the green revolution across the globe and help under developed countries with the technical know-how to convert existing infrastructure to more environment friendly green initiatives.

In a meeting that was earlier held with the Secretary of State and Minister Mr. Othsman Hassan and Mr. Rofy Othsman, Member of Parliament said that the Cambodian Prime Minister Mr. Hun Sen has been advocating the need to revamp the Cambodian transport landscape and was keen in involving private bodies to build the necessary technologies to build what was necessary. With these kind of initiatives they felt that the Cambodian economy could start moving on the upstream. Mr. Othsman Hassan, himself a seasoned politician with grassroots level grip on Cambodian politics has been responsible for many such path breaking initiatives in the past and has been responsible for more investment flows into Cambodia. He was very keen to pursue the BOOT model as it would enable business es to grow at a rapid rate with Public and Private Partnerships (PPP) enabling a healthy business environment thus improving the economy as a whole.

Mr. Rofy Othsman, Member of the Cambodian Parliament, a very young, bold, charismatic and enterprising politician was very ecstatic at the developments and was keen to see multiple investment opportunities into Cambodia and will help the local population with employment opportunities and better economic progress.

Mr. Nitin Gupta, Director, Cosmo Solutions, a technocrat businessman from India has been appointed by Csepel to supply the batteries needed for the buses. With his advanced technological advancement in the fields of dry cell batteries he is the best bet for Csepel to bring in self charging batteries to their assembly line.

Speaking at the press briefing after the event Dr. Sailesh Lachu Hiranandani, Chairman, SRAM & MRAM Group & ELPRO Group reiterated the need for large corporates to participate in the economic betterment of sleeping Asian giants to ensure that the growth process is triggered in the correct direction keeping futuristic ideologies and technologies in mind.

Mr. Sunil Kumar Arora, Executive Director, ELPRO handling the road transportation sector has also emphasized that the Corporate honchos have decided to foray into the EV transport market and is bringing in affordable technologies to developing economies and help build their economies along with the infrastructure sector specifically targeting the surface transport sector and thus fuel the economic independence of these economies.


Dr Sailesh Lachu Hiranandani receives Doctorate from Malaysia South India Chamber of Commerce

Dr Sailesh Lachu Hiranandani, Chairman, SRAM and MRAM Group, was the proud recipient of the Doctorate in social and charitable movements from the Malaysian South India Chamber of Commerce (MSICC), a premier organization hastening the business needs of the Malaysian and Indian business community.

At a function organized to facilitate various dignitaries from different walks of life from India and Malaysia, Dr Hiranandani was awarded the doctorate amid a lot of fanfare. He was congratulated for his role in organizing a whole lot of CSR (Corporate Social Responsibility) activities through his numerous associations and trusts across the globe.

This includes various organisations not only limited to 1008 names of Shivas Association, Angel Xpress, 5th Dham Research, Cambodian Indian Association but a multitude of known and unknown sources through which he helps children, middle-aged men and woman and old aged people.

He has been an excellent incubator for various talents from across the globe. Whether it is downtrodden in war-torn Cambodia in Asia or the miserable from the African continent he has his footprints everywhere helping everyone and nurturing them to growth and fruition.

Dr Hiranandani started his career trading the commodities market in India and Cambodia and gradually entered FX hedging and rollovers from Tokyo, Hong Kong and Singapore. One of the leading experts in JPY hedging, he went on to become the hedge fund manager for a few high net worth individuals.

SRAM, his brainchild formulated under his aegis is today a leading conglomerate with of 500 direct and indirect employees handling equities in India (BSE and NSE), London (FTSE), USA (NASDAQ and DOW Industrials), debt in the Cayman Islands and Mauritius, and the currency markets in Hong Kong and Tokyo.

He is considered an expert in creating and managing hedge funds and floating bonds and debt instruments. He has now a fledgling list of hedge funds managed and operated under his tutelage. With over 40 years of financial acumen, he has now branched out into debt syndication, PE funds management, 1st level and 2nd level angel investing, incubation, venture funding in the fields of information technology and biotechnology.

Today with a personal net worth of over USD 1 billion he manages a few investment options of his own where he invests in futuristic technology primarily in the energy harvesting technologies, big data analytics and artificial intelligence.

SRAM and MRAM Group’s core strengths are agro-products and information technology, with footprints spread across multifarious services, verticals and operations viz., neural networks, artificial intelligence, hedge fund management, FOREX management, hospitality services and solutions, information technology, media and publishing with its online news portal national mindset, embedded systems and infrastructure.

The Malaysian South India Chamber of Commerce, or MSICC as it is popularly known, is the premier body of business and industry establishing relations between the expatriate South Indian community settled in Malaysia with their ancestral roots in India.

The membership of the Chamber comprises several of the largest corporate groups in both India and Malaysia, with business operations all across the globe. Set up by a group of pioneering industrialists led by Dato Shri Venugopal, the MSICC was closely associated with the Indian and Malaysian business fraternity, as the first organised voice of indigenous South Indian and the Malaysian industries.

Dato Shri Venugopal has been a pioneer businessman and a philanthropic par excellence and in association with several of the distinguished industry leaders in India and Malaysia such as Dr R Ramadas, Ex-MP and MLA of Tamil Nadu and a businessman par excellence, Dato Dr Kamaleswaran, Chairman and Managing Director of the Trivento group of companies, Sirajuddin Shahul Hameed, Chairman of SIRAJ Exim, have fronted the MSICC as its associates.

Dato Dr Kamaleswaran, a business tycoon is currently concentrating on F&B business sector and is all set to launch into the e-hailing travel and tourism market with the launching of HeyyCAB. He will be partnering SRAM in this venture and has assured that with his network would be able to break even within a period of 24 months from the date of the launch of the e-hailing application.

Dr Sirajuddin Hameed, was all praise for the efforts put in by MSICC in organising the event and helping the business communities from across the Arabian Sea and the Indian Ocean to meet on common ground. Dr Sirajuddin will soon be seen donning the certification hat by launching global halal tourism in Malaysia and the other Far Eastern economies.

Dr Jayanti, one of the pioneering members of Malaysian Asian Chamber of Commerce has been at the forefront of organizing various charitable events to promote woman empowerment in Malaysia. She has been the associate member of MSICC and has helped bridge the gaps between the Indian and the Malaysian business strata.

One of the most pro-active Chambers in Malaysia, the MSICC has been privileged to interact and host several of the esteemed Indian and Indian origin businessmen in the past and the present. With over eight years of service to the nation, the MSICC retains the character of being the premier Chamber with senior Indian industry leaders forming the core of its Executive Committee or the Governing Board of the Chamber.

Its enlightened leadership and membership have enabled the MSICC to move ahead and respond pro-actively to the dynamic changes that have taken place in the world order and with a vision for the future.

It has always been alive to the pulse of the environment in which it operates. Through the Chambers enlightened leadership, its powerful and progressive membership of important companies and its professional secretariat, the MSICC has adapted to the changes in the global order and is moving ahead with confidence to meet the challenges of the 21st century.



SRAM & MRAM Group and SITI 1 Embark on a Historic Global Halal Tourism Venture

SRAM & MRAM Group and SITI 1 International signed a joint venture association agreement to venture into the hugely profitable but yet unchartered Halal Tourism business. This could probably start a new wave of investments and technological advances in the fields of Halal Tourism as SRAM & MRAM is known for its technological innovations.

SRAM & MRAM has been at the forefront of cutting-edge technologies in the fields of GPS, PPS, VPS, AI, Big Data and hence best suited to deal with the technological innovations that are being proposed for in the fields of halal tourism. Big data analytics and artificial intelligence is going to be used extensively for the development of all the business verticals aligned with Halal Tourism.

Speaking extensively at the press conference, Dr. Sailesh Lachu Hiranandani, Chairman of SRAM & MRAM group whose penchant for technological advancements is well known in the Industrial circles, has reiterated that Halal Tourism is not just restricted to tourism related to Islamic activities but it’s a global phenomenon for clean and meticulously planned tourism and businesses allied along the Halal Network. He was ecstatic that the current global economy is gearing up for a piece of the USD 240 Bn industry and SRAM & MRAM along with SITI 1 have embarked on a mission to achieve the target of USD 500 Bn by the year ending 2025. He further reiterated that with the range of products on offer from SITI 1, the target could be easily achieved earlier than envisaged once the initial hurdles and the misconceptions are reigned in.

Dr. Mohammed Malekhzadeh, Director of SITI 1 International, thanked SRAM & MRAM Chairman for having given the opportunity to be a part of the USD 1 Bn dollar SRAM & MRAM group and took this opportunity to reciprocate his feelings for the agenda echoed by Dr. Hiranandani on the formation of a global conglomerate on the realms of Halal Tourism. He has been at the epitome of his research on various aspects of Halal Tourism and the effects of the same on the growing business horizon involving all tenets of Halal friendly businesses has been not just ecstatic but feels his dream of a global conglomerate revolving around his pioneering research of over 2 decades is finally taking shape and reaching the global audience that he had erstwhile targeted. According to Dr. Malekhzadeh and Mr. Reza Sadeghi, his associate for over 2 nd organization. SITI 1 has introduced new perspective to the world, covering 22 categories out of which food belongs to just one category.

Mr. Reza Sadeghi, Director and associate of SITI 1 said that Halal tourism encompasses a huge variety of verticals and businesses that we seemingly tend to use daily but never really put a thought into the dynamics of how every walk of life is ultimately connected to the halal tourism business. Hotels, airlines, land – sea and road transport, hospitals, dentistry, restaurants, coffee shops, food and beverages, drugs and medicines, cosmetics, beauty products, clothing, carpets & rugs, slaughter houses, well the list is enormous.

Chief Guest Dato Sri Abdul Khani explained the realm of Islamic Tourism in detail, listing of Muslim Friendly Destinations, Training of Stake holders. He stressed on collaborative learning with SRAM & SITI 1 to promote Halal Tourism Globally. President of Sustainable Business Network Association of Malaysia, Mr. Norsaidatul Mazelan and Mr. Nadzirah Salehuddin, Head of the Halal Division were all praise for SITI 1 and its certification process and have said that their certification process is the absolute correct way of certification for Halal Products and propose to take it up as the de-facto standards for halal certification.

Mr. Patrick Theseira, Director Sales, Platinum Charters Sdn Bhd and the brain behind brining in halal tourism in his travel division was all praise for SRAM & SITI 1 for having given him the opportunity to introduce halal tourism in the entire ASEAN countries and he along with his partners Dr. Ravee, Director of Tasly Malaysia Sdn Bhd and Mr. Ashley Musgrave are releasing Heyy CAB in Malaysia, the first Halal Certified B2B and B2C e-Hailing application in the world.

Ms. Wendy Wong and Ms. Nancie Foo, Directors of Seni 2020 & SRAM Technologies, have reiterated the fact that entire world is a market that can be tapped for multifarious benefits under the Halal Banner and have said that they are planning to introduce Halal Tourism and certification processes in the media and entertainment industry in Malaysia and other ASEAN countries.

Dr. Sailesh Hiranandani was all praise for the implementation team headed by Mr. Thomas Mathew, Director Finance and Mr. Vidya Babu, Senior Business consultant and associate for Halal Tourism in SRAM & MRAM and expected that they are the backbone for the entire business process and hoped that they will take active leads in implementation of Halal Tourism and its 22 product lines across the global platform currently enabled under SRAM & MRAM.

Mr. Mahendra Joshi and Mr. Natesh Sharma, associates and shareholders in the SRAM Group have taken the onus on themselves to promote Halal Tourism in the entire Indian Subcontinent and the MENA regions. Businessman and entrepreneurs themselves, they feel that this opportunity can breed in a whole new range of business opportunities in all of Asia and Africa. The Muslim Rashtriya Manch, an organization patronized and promoted by the RSS (Rashtriya Swayamsevak Sangh) under the tutelage of Mr. Indresh Kumar and ably supported by his wards Mr. Sailesh Vats, Head of Infinite New Bharat, an NGO have blessed the project and hope to promote the concepts and benefits of Halal Tourism across the length and breadth of India.

Ms. Mary Mam, Director of Cambodian Operations, SRAM & MRAM Group, and Ms. Jasmine Khongka, Logistics – Head of SRAM & MRAM Group, were all praise for Dr. Malekhzadeh and his pioneering efforts. Ms. Mam has specifically targeted the entire ASEAN market to promote Halal Tourism and she is already putting up an implementation team to start working towards achieving the goal of 100% halal certified Cambodia and ASEAN market by the year 2025.

Mr. Sirajudin Shahul Hameed, Liaison Director of SRAM & MRAM will be spearheading the operations in the MENA and Africa regions and has already identified heads of states whom he would be approaching in the near future to complete the Halal Certification Procedures and is already in talks with a few western universities for providing advanced Halal Certification Courses right up to post-doctoral programmes.

Dr. Jagvinder Singh Virk, technocrat and businessman from Australia and Sr. Associate of Dr. Sailesh Lachu Hiranandani and SRAM & MRAM group has been at the forefront of advocating Halal Tourism from the Stable of SITI 1 to all his customers. He has been talking to various heads of states to ensure that the products and services offered by SITI 1 are of the highest standards and would be necessary for smooth functioning of the day to day halal standards expected across the globe. He feels that It is at this opportune time that the association between SRAM & SITI 1 makes a fantastic business sense. Almost the whole world market is on a platter to be served the halal label and SRAM will use its global presence to market the products. SITI 1 is using its expertise in the fields of halal tourism and halal certification to ensure strict compliance of all the halal processes and thus ensure successful implementation of the halal certification processes. With tie-ups with leading universities SITI 1 is in the process of providing doctoral degrees to aspiring students who want to have their careers in the fields of halal tourism.


Ankor Wat to SMEXASEAN – The Indian Connection to Cambodia

The Cambodian SME market looks poised for a major overhaul with the association between Small Entrepreneurs Association, an association formed by Mr. Tompen Virak Vitou, and SRAM & MRAM Resources Limited, a global conglomerate.

Speaking at the press conference SRAM & MRAM Group Chairman, Dr. Sailesh Lachu Hiranandani, reiterated the need for a greater private sector role in the development of the SME sector in Cambodia whose industries till date has been dominated by the services sector. The manufacturing sector needs to be given the necessary impetus by way of providing foreign collaborative efforts to uplift the quality of the products being produced which will in turn enable the manufacturing sector to compete with the best in the world.

Mr. Tompen Virak Vitou, The President of the SEA has said that this effort to provide the much needed tooth to the Cambodian SME sector was absolutely necessary to see the sleeping ASEAN tiger rise again and become a force to reckon with in the ASEAN countries. With the western powers divided on the role of Cambodia in the larger business audience across the globe, the role lies with the government and the large private sector bodies to join hands and take the economy forward. From a services sector dominance to a manufacturing sector dominance will take a sustained and collaborative effort from both the government and the industries to be counted among the ASEAN’s best.

The dais was bejeweled by some very shining luminaries viz. H E Mon Nara, Advisor to the Royal Government of Cambodia who was all praise for both Mr. Vitou and Dr. Hiranandani to bring out such an initiative which will help the Cambodian economy plough back its growth path.

Senior bureaucrats Mr. Ven Kheang Hak and H. E Hy Chenda along with Mr. Net Mony Bunnaka graced the occasion and pledged maximum support to the initiative and were very categorical that such initiatives needs to be brought out even more to support the ailing Cambodian economy.

Executive Director of Cambodian Operations Mr. Rithy Leksin and Mr. Vidya Babu, Sr. Business Strategist of SRAM & MRAM Group, the men behind the success of the association have demarcated their roles and have taken the onus among themselves to ensure the success of the SME Business operations of Cambodia and the roles of SRAM & SEA in ensuring that the Cambodian economy is able to adapt itself to the new roleplay in the ASEAN region.

Ms. Mary Mam, Director, SRAM & MRAM Group has said that it’s the beginning of a wonderful partnership whose symbiotic partnership will feed off each other to make the world take notice of the changes that are happening in the developing economies like the Far East and specifically the ASEAN.

Ms. Neang Sokhen and Mr. Mengkong Dy. Finance and Administrative heads of the SRAM Group operations in Cambodia have been busy allocating the necessary resources to take the matter further ahead and ensure the success of the initiative.


CATA and SRAM & MRAM sign historic agreement to perform prayers at Kulan Mountain

In an economic environment struggling and grappling with depleting margins and lower than natural growth, there is one industry which seems to be bullish and buoyant. The tourism industry across the globe has been seeing a steady rise in traction in the past 18 months in spite of the global slowdown.

SRAM Holidays, the travel arm of the SRAM & MRAM Group has announced its tie-up with CATA (Cambodian Association of Travel Agents) to augment and strengthen the tourism and travel industry of Cambodia.

Speaking at an event, Dr Hiranandani, Chairman, SRAM & MRAM Group emphasised that the challenges ahead for the Travel & Tourism industry in 2019 will be to figure out how to create tailored customer experiences when there is mass customization of experience across all travel operations across the globe vis-a-vis destination, advertising, and brands. “This will proliferate exorbitant amounts of data about their preferences, relationships, habits, locations, etc which would a great mining opportunity for big data analysists like SRAM to use this data to hyper target our customers with specific travel destinations as per the need, demand and preference of the customer along with advertising and optimize the customer experience based on the analytics provided by our data mining division. With this launch, we intend to enter the high octane travel and tourism industry in the ASEAN and specifically tailor-made packages for the Cambodian markets,” he said.

Chhay Sivlin, President CATA, was all praise for both SRAM & MRAM for trying to transform the Cambodian Tourism Industry which she says is contributing the maximum to the overall Cambodian GDP. Silvin has been recently praised by none other than His Excellency, The King himself that she has been managing the entire operations of CATA so efficiently that the tourism figures have been steadily on the rise in the past 3 years since she has taken over, the company said in a press release. These figures need to go higher and this association will help the local talent pool to grow and showcase their wares and ensure they can be counted among the best in the near future, it added.

Sivlin, has also assured SRAM & MRAM group that she will provide the necessary permissions to conduct prayers and other ways of worship at the Kulan Mountains in Seam Reap, Cambodia a religious heritage site with over 1008 Shiva Lingas and also a religious site for Hindu tourists. She is happy that SRAM is willing to conduct road shows to promote Cambodia as a tourist destination and help Cambodia see an influx of tourists from across the world.
Rahul Shah, Director, Master Tours, and partner director in the SRAM & MRAM groups travel division praised the opportunity provided to them to expand their wings to Cambodia from their traditional European and ASEAN regions. As the current managing partner in SRAM Holidays, a travel and tourism portal in Cambodia and after having successfully launched and managed multiple destination management companies (DMC’s), Rahul Shah said he was extremely positive about the prospects and proudly takes responsibility to increase the Cambodian Tourism contribution to the GDP by around 2% in the coming years. Rahul Shah added that for him attracting Hindu tourists from across the globe to come to Cambodia is his first priority. He wants to create awareness among the global Hindu Diaspora about Angkor Wat and Kulan Mountains.

Mary Mam, Director, SRAM & MRAM group, said that it has been the groups’ endeavour to promote Hindu tourism as Cambodia and India share a rich cultural heritage. Rithy Leksin, Executive Director, SRAM & MRAM and the man behind creating the association between SRAM & CATA is extremely excited about the new development. He said the wheels of instruments need to move towards technology-driven tourism exchange between the various countries. Nitin Gupta, technocrat and inventor, and the man behind an energy revolution when he invented a dry cell-based technology has pledged to develop a tourism exchange in association with SRAM & MRAM to help promote and ease operation of the tourists and the members of CATA. SRAM has plans to invest heavily in IT, Infrastructure, construction and a host of other business verticals and wants to contribute its might for the betterment of the Cambodian people as it has been doing for over a decade now.


Kumbh Mela 2019, a step ahead in the 5th Dham Journey

New Delhi [India], Feb 20 (ANI): One epitome congregation, celebrated every twelve years, six important bathing days, 32 Sq. Km area, forty plus bathing ghats, forty-nine special trains and two thousand plus buses are buzzing with activity from devotees ferrying themselves to the makeshift township of Kumbh Nagri. We are witnessing the penultimate sacred gathering, Kumbh Mela 2019, being the costliest ever with the Central Government and the UP Government investing Rs. 4,236 crores.

The day of Maghi Purnima, nearly 150 million (1/10th of India’s population) offer prayers and take dip at sacred river Ganga, marking the end of month-long penance of the Kalpwasi pilgrims, ascetics, saints, sadhus, sadhvis, kalpvasis and pilgrims from all walks of life.

The century old significance and knowledge behind 5th Dham, is an infusion of Sanatana Dharma and holy pilgrimage to Siem Reap and Angkor Wat in Cambodia. The awakening to 5th Dham, began with one man, sparked with the idea of uniting sanathanies across the globe towards spiritual enlightening. Since 1993, Dr. Sailesh Lachu Hiranandani, on a Sanathana dharma soul searching journey of a lifetime, joined hands with Ms. Mary Mam in 2010 to connect the proposed 5th Dham in Cambodia.

With the abundance of blessings and guidance from Guruji Kumaran Swami during 2012-2013, 5th Dham attained the global platform converging global Sanatanies in South-East Asia. Gurujee Kumaran Swamiji along Mr. Indresh Kumar of the RSS have now taken the baton and an oath to spread the spirit of the sanathana dharma and 5th Dham among the Indian and Asian Diaspora across the globe, a mission conceived and envisaged by Dr. Hiranandani since 1993. Dr. Hiranandani and Mr. Indresh Kumar have mutual admirations for each other. Being knowledgeable is just one of the aspect that is common to both. They both are staunch patriots with lot of love for the country. Their combined knowledge base and experience spans over 100 man years and they are rooted to the cause of sanathana dharma and the 5th dham.

On this occasion senior RSS leaders like Mr.Indresh Kumar and Mr. Shailesh Vats have ensured that the sanathanas have reposed their faith in the traditional bathing at the Kumbh Mela by participating on the sacred occasions on 14th and 15th of February 2019. The RSS has flagged of the sanathana ratha when Mr. Indresh Kumar performed the stone breaking ceremony in Siem Reap for the 5th Dham along with His Holiness Gurujee Kumaran Swamiji.

The trustees of 1008 Names of Shiva Association a trust operating from Cambodia and whose trustees include some prominent members from the country including but not limited to Mr. Mahendra Joshi – Industrialist, Mr. Indresh Kumar, National Convener-RSS, Mr. Shyam Parande, Sr. Leader-RSS, Dato. Ram Nair, Industrialist, Mr. Sailesh Vats, Sr. Leader-RSS, Mr. Ajitabh Bachchan, Industrialist, Mr. Pardeep Batra, Hotelier, Mr. Kitty Navani, Industrialist, Ms. Mary Mam, Director-SRAM & MRAM, Mr. Rahul Shah, Director-Master Tour, Mr. Nitin Gupta, Technocrat, have opened a prominently located stall in Kumbh Mela, helping pilgrims to walk-in, meet and understand the very concept of Sanathana Dharma ordained under the 5th Dham. The association is actively promoting 5th Dham, its goodwill and peace through a wide array of humanitarian missions and charity projects in Cambodia.

People from varying walks of life have contributed their might for the formation of the 5th Dham sanatanas in Cambodia. Mr. Rahul Shah, Director, Master Tour Operators and one of the founding members of 1008 names of shivas association has been driving the tourism sector in Cambodia between India and Cambodia with complete support from technocrat Mr. Nitin Gupta, founding director of Cosmo Solutions and various other dignitaries and fellow trust members. Mr. Mahendra Joshi, another of the trustees has been at the forefront of activities from the onset has pledged money, mind and manpower to the success of the sanathana dharma and the 5th dham.

Unified by humanitarian goodwill principles, RSS, 1008 Names of Shiva Association and SRAM MRAM Group are joining hands in contributing to the wide array of charity missions and projects viz., Anna Dhan or free food for all, old age home care for the elderly, orphanage care and widow re-marriage etc. The 1008 Names of Shiva Association is conducting contests to choose lucky pilgrims for an all-expense paid trip 5th Dham, Cambodia. The winners will visit Cambodia, pay offerings at the historical landmarks of Cambodia, the Angkor Wat (The world’s largest Hindu Temple) and Siem Reap (The Valley of a 1000 Shiv Ling’s). This story is provided by NewsVoir. (ANI)