ATD Group, UK’s SRAM & MRAM plan Rs 100 cr investment on foraying into EV segment in India

ATD Group, UK’s SRAM & MRAM plan Rs 100 cr investment on foraying into EV segment in India

SRAM & MRAM Group in association with its group company ATD Group has announced the launch of its maiden EV project in India by March 2022.

‘Canopus’ electric scooters are grabbing the attention of the global EV segment with its investment of Rs. 100 crore and ready-for-promotion prototypes. The Indian manufacturing headquarters located in Noida, Uttar Pradesh will be the supplier to the nationwide dealer network. ATD Finance, an ATD Group company will assist in financing the purchase of Canopus electric scooters across India.

Canopus electric scooter, comes in four variants Aurora, Scarlett, Colette and Valeria, aims to offer the highest performance in the EV segment of INR 20 paise per Km. TheIoT based telematics, TFT Dashboard, Mobile App will deliver battery status, riding modes, geofencing, GPS tracking, SOS features and Roadside Assistance. The fast charging battery will charge to 80% in a record time of 30 minutes, with an added feature of Korean wind power technology increasing the energy efficiency of the battery.

The sleek design comes equipped with an in-house tailor-made motor and a fusion of patented German and Korean technologies viz., CAMIVT for transmission, FOC technology for controller etc. The brand’s R&Dcentre in Ahmedabad will continue its efforts in making Canopus electric scooters 99% indigenious, making the brand the most sought after product in the international EV segment.

Canopus electric scooter is the latest entrant to the green initiatives of the SRAM & MRAM Group, with an economical price tag attracting both urban and rural customers. For more than a decade the group has been implementing new-age technologies in the field of water treatment, green housing, waste management etc.

News sources:

https://economictimes.indiatimes.com/industry/renewables/atd-group-uks-sram-mram-plan-rs-100-cr-investment-on-foraying-into-ev-segment-in-india/articleshow/89636517.cms

https://www.bgr.in/electric-vehicles/canopus-to-launch-four-new-electric-scooters-in-india-with-charging-speed-of-80-percent-in-30-minutes-1237008/

https://auto.economictimes.indiatimes.com/news/two-wheelers/atd-group-uks-sram-mram-plan-rs-100-cr-investment-on-foraying-into-ev-segment-in-india/89640288

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